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Corporate social responsibility and employer brand personality appeal: approaches for human resources challenges in the hospitality sector

Referentgranskad
DOI
10.1080/19368623.2023.2258865
Azimi, Mohammad; Sadeghvaziri, Faraz; Ghaderi, Zahed; Michael Hall, Collin
Journal of hospitality marketing and management2024Publicationer information ikon

Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
Sihvonen, Jenniina
Journal of Brand Management2019Publicationer information ikon

‘Mirror, mirror on the wall, which brand is like me most of all?’: Integrating consumers into brand personality measurement – Integrating consumers into brand personality measurement

Referentgranskad
Elina Halonen
International Journal of Market Research2013Publicationer information ikon

Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

Iso-Berg, Mikael
Aalto University2015Publicationer information ikon

Brand community coping

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017Publicationer information ikon

The impact of Janus fit brand extensions on perceived brand innovativeness

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2024.114674
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna
Journal of Business Research2024Publicationer information ikon

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Referentgranskad
Öppen tillgång
DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023Publicationer information ikon

Brand and product attachment in an industrial context : The effects on brand loyalty

Referentgranskad
DOI
10.1016/j.indmarman.2015.06.007
Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Industrial marketing management2016Publicationer information ikon

A New Brand Model to Empower Customers

Öppen tillgång
Ivanova, Daria; Nylander, Noora
The Publication Series of Lahti University of Applied Sciences2018Publicationer information ikon

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

Referentgranskad
DOI
10.1016/j.jbusres.2016.04.172
Klein, Jan F.; Falk, Tomas; Esch, Franz Rudolf; Gloukhovtsev, Alexei
Journal of Business Research2016

Corporate social responsibility and employer brand personality appeal: approaches for human resources challenges in the hospitality sector

Referentgranskad
DOI
10.1080/19368623.2023.2258865
2024

Understanding the drivers of consumer-brand identification

Referentgranskad
DOI
10.1057/s41262-018-00149-z
2019

‘Mirror, mirror on the wall, which brand is like me most of all?’: Integrating consumers into brand personality measurement – Integrating consumers into brand personality measurement

Referentgranskad
2013

Entrepreneur's Identity in Personal Branding - A Study on Building the Brand

2015

Brand community coping

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2017.10.054
2017

The impact of Janus fit brand extensions on perceived brand innovativeness

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2024.114674
2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Referentgranskad
Öppen tillgång
DOI
10.1108/IJBM-10-2022-0453
2023

Brand and product attachment in an industrial context : The effects on brand loyalty

Referentgranskad
DOI
10.1016/j.indmarman.2015.06.007
2016

A New Brand Model to Empower Customers

Öppen tillgång
2018

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

Referentgranskad
DOI
10.1016/j.jbusres.2016.04.172
2016